GETTING STARTED:
Putting together a digital press kit for self-promotion, ie: speaking engagements, publicity event, etc., may seem like an overwhelming task. There are a few easy steps to develop your professional digital press kit.
BULLET POINT LIST:
Think about all the projects you’ve worked on and start a bullet point list of them. Start with your resume; it is a good place to find this information You’ll be surprised how many bullet points you’ve listed. The hard part will be cutting the list down to 5 – 8 accomplishments.
BIOGRAPHY:
Next, write a short professional biography of yourself. Keep the biography about 2-3 paragraphs long. Remember that your audience will only pick up on your highlighted events.
HEADSHOT AND PHOTOS:
Depending where you are in your career, your headshot could be professionally done. If your budget it tight, a really clear and vibrant digital phone photo may be used. With today’s smart phones, just the right photo may be captured. Remember, this is a professional looking photo – keep your clothing, hair and make up business like.
Also, be sure to have access to photos of events you’ve been a part of creating – this is the visual proof you’ll need to back up your accomplishments.
Putting together all of the above elements are key for creating a digital press kit. With a few quick clicks, the web provides several software programs available to format your media. Or all your information can be laid out on a word or power point documents. Be sure to add your contact information to the last section of the kit.
Lastly, create a PDF version to send out as your digital media kit for self-promotion.
Good luck!
“Make your life a masterpiece; imagine no limitations on what you can be, have or do.” – Brian Tracy
Written by Cris Coniglio – Having a vast range of special event experience from the Olympic Festival Opening Ceremony to corporate picnics and theme parks, my goal is to educate and inspire others in entertainment management.
For more information – www.blueligerconsulting.com